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MASS COMMUNICATION AND JOURNALISM Amrita Mitra Mukherjee


The course is a synopsis of the major papers of Mass Communication and Journalism. It has six papers  namely Mass communication, Print journalism, Electronic Journalism (includes Radio and TV), Ad & PR, Convergence of Media, and Digitalization.

Unlike any course in Universities, it does not aim to give the nuances of Mass Communication and Journalism but in a nutshell makes the students form an idea of what works in Media in the modern world. The students will be able to opinionate on issues affecting the media world. The course would enable the students to know what would work for them apart from traditional media.

The course gives a general overview with an intention to make students realize what can be the core specialization in Mass Communication and Journalism, should they wish to pursue.

Benefits of the course:

The course is an open window to the world of media. One who is willing to understand what Mass Communication and Journalism is all about, will understand the concepts, their utility, relevance and will also be able to find out which one will be absolutely a niche for them. The course would help all its students to gain insight on the fields of media, and to upgrade them to what is currently trending in the media world rather than just knowing the principles of media.

Important information about this ONLINE Course

  • Maximum Duration to complete the Course: 45 days
  • Course Fees: Rs. 9000/- (Payment through Credit & Debit Cards, Cheque, Demand Draft, Cash, Wire Transfer – NEFT)
  • Online Evaluation Method: Based on “Multiple Choice Question (MCQs)” and an “Assignment Submission” of 500 words.
  • The score of the online examination will be taken as final result and Grade will be assigned as per the following scheme: Grade A – 80-100, Grade B – 65-79, Grade C – 50-64, Reattempt – Below 50 
  • Next Batch: Each IALM course starts immediately after payment. Students can register online for the course any time. Upon payment of fees and registration, the present Course will start immediately.

Type Lesson Title Time
Mass Communication 6 Hrs
Print journalism 6 Hrs
Broadcast ( Electronic journalism, including media) 6 Hrs
Introduction To Pr And Advertisement 6 Hrs
Convergence of media 6 Hrs
Digitalization of media 6 Hrs
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